LodX Digital Logistics Platform

As design director and team product manager, my responsibilities included: 

• Design Strategy and Vision: Established the overall design vision for LodX, aligning it with the platform's business goals and user needs. Ensured that every design decision reflected the brand’s mission to simplify logistics for independent carriers.If you’re a business, talk about how you started and share your professional journey. Explain your core values, your commitment to customers and how you stand out from the crowd. Add a photo, gallery or video for even more engagement.

• Product Development Leadership: Led cross-functional teams (design, engineering, and product management) through each phase of development. Oversaw the MVP launch and provided strategic input on feature prioritization, design requirements, and deadlines.

• User Research and Testing: Directed user research initiatives, gathering insights on carrier and shipper needs. Conducted usability testing sessions to validate design prototypes, and applied feedback to improve overall user experience.

• Cross-Functional Collaboration: Acted as the bridge between design, development, and marketing, ensuring alignment on design goals and seamless integration of design deliverables within the product roadmap.

• Quality Assurance and Iteration: Reviewed and refined designs through rigorous testing and user feedback cycles, ensuring a polished, intuitive user experience. Managed ongoing design adjustments post-launch based on performance metrics and user insights.

• Stakeholder Communication: Presented design concepts and project progress to stakeholders, articulating design rationale and showcasing how each deliverable aligned with LodX’s business objectives.

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FINAL DELIVERABLES INCLUDED:
 

• Persona Development: Created detailed personas for both carrier and shipper segments, based on user research to capture their goals, pain points, and behaviors, guiding design decisions and user flow structures.

• Wireframing: Developed low-fidelity wireframes to outline initial layouts and structural hierarchy, iterating based on stakeholder feedback before moving to high-fidelity designs.

• User Flows: Designed comprehensive user flow diagrams to illustrate each step in the user journey, including load booking, trailer exchanges, and customer support interactions, ensuring smooth navigation and intuitive paths for all users.

• User Interface (UI) Design: High-fidelity mockups for the LodX mobile and web applications, crafted to optimize usability and visual appeal for both carrier and shipper experiences.

• User Experience (UX) Flow Diagrams: Detailed UX journey maps for carrier and shipper journeys, covering key interactions like onboarding, scheduling, trailer swaps, and payment processes.

• Pitch Presentation Design: Designed a visually engaging pitch deck to communicate the LodX vision, product features, and value proposition to stakeholders and investors, using data visualizations, user stories, and brand assets.

• Brand Positioning and Identity: Defined the LodX brand positioning, crafting a unique value proposition and visual identity that conveyed the platform’s innovative, user-centered approach to logistics.

• Brand Identity and Visual Assets: Developed a cohesive visual language, including colors, typography, and iconography, ensuring brand consistency across user interfaces and marketing materials.

• Responsive and Adaptive Layouts: Created adaptive layouts to ensure optimal usability on various devices and screen sizes, enhancing the user experience across mobile and desktop.

• Custom Illustrations and Animations: Designed custom illustrations and animations for key features like real-time tracking and Load-X-Change, visually simplifying complex functionalities.

• Support and Documentation Design: Created in-app help screens, FAQs, and onboarding guides to assist users, along with a design system and style guide for future enhancements.