The Golf Forever App
"The #1 Golf Training System"
FOR AGENCY: WELL-CRAFTED CONSULTING X ARTISTRY STUDIOS
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PROJECT OVERVIEW​
The Golf Forever app is a digital platform that empowers golf enthusiasts to enhance their game through personalized fitness, training, and wellness solutions. Tailored specifically for golfers, the app provides customized exercise routines and expert-guided workout programs to help users improve their flexibility, strength, and overall performance on the golf course.
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​THE PROBLEM​
From a user experience standpoint, Golf Forever aimed to create a platform that showcased the instructional content of top professional golfers, including Scottie Scheffler, the nation’s leading golfer, along with other renowned professionals. The challenge was to deliver an experience where users could easily access and benefit from expert guidance, seamlessly highlighted within the app’s interface. Additionally, Golf Forever needed to integrate a streamlined in-app subscription flow, allowing users to easily subscribe to premium content. Another goal was to incorporate a product shop within the app, providing a convenient experience for users looking to purchase related fitness and training products without leaving the app.
DESIGN DELIVERABLES:
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Persona Development: Created personas for golf enthusiasts and amateur players, capturing their fitness goals and usage behaviors to guide app features.
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Wireframing: Developed low-fidelity wireframes to outline app layouts and user flows, which were refined through stakeholder and user feedback.
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User Flows: Designed user flow diagrams for onboarding, workout selection, scheduling, and tracking to ensure intuitive navigation and ease of use.
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User Interface (UI) Design: Delivered high-fidelity mockups for the Golf Forever mobile app, with user-friendly screens and interactive workout interfaces.
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User Experience (UX) Flow Diagrams: Created comprehensive UX journey maps for various user types, focusing on key touchpoints like workout selection, progress tracking, and notifications.
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Pitch Presentation Design: Designed an investor pitch deck highlighting the app’s value proposition, market potential, and unique benefits for golfers.
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Brand Positioning and Identity: Defined the Golf Forever brand's identity, emphasizing a professional, expert-driven image that resonates with both casual and dedicated golfers.
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Responsive and Adaptive Layouts: Ensured that the app’s interface and layout adapted seamlessly across different mobile devices.
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Custom Illustrations and Animations: Designed custom icons, animations, and graphics to enhance user engagement and simplify complex workout routines.
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Support and Documentation Design: Created in-app help guides, onboarding screens, and a design system to support future development and maintain design consistency.
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DESIGN DIRECTOR & DELIVERABLES:
As design director and team product manager, my responsibilities included:
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Design Strategy and Vision: Defined the design vision for the Golf Forever app, aligning every feature with user needs and brand goals to deliver a golf-specific training experience.
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Product Development Leadership: Led cross-functional teams through each sprint, aligning feature priorities with user insights and stakeholders’ feedback to meet the two-week sprint schedule.
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Coordination with Development Teams: Worked closely with internal and offshore development teams, coordinating design and development sprints using Kanban and Scrum methodologies.
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Daily Standups and Stakeholder Meetings: Conducted daily standups between design and development teams to ensure alignment, as well as regular stakeholder meetings to communicate progress and gather feedback.
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Quality Assurance and Iteration: Managed design quality control and iteration based on real-time user feedback, ensuring a polished and user-centered experience with each sprint.
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Stakeholder Communication: Presented design updates, new feature releases, and progress insights to stakeholders, ensuring transparency and alignment with the project’s strategic goals.
